SLEEMAN TO REPRESENT STRONGBOW IN CANADA
By Adnews Staff
Sleeman Breweries Ltd. of Guelph, ON has signed a five-year sales and marketing agreement with H.P. Bulmer Ltd. of Hereford, England to represent Strongbow cider and other alcoholic beverages in Canada. The agreement went into effect on Oct. 27. Previously the brand was represented by The Premium Beer Company. "We are delighted to have the opportunity to build on the success of Strongbow, which is already well known in Eastern Canada, and to grow awareness of this world-class, English-style cider in Canada," said John Sleeman, chairman and chief executive officer of the brewery. Sleeman brands include Okanagan Spring, Shaftebury, Upper Canada, and Seigneuriale, among others.
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