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PELLA AWARDS CANADIAN BUSINESS TO Y&R CANADA

Pella Corporation, based in Pella, IA, has made Young & Rubicam Canada its agency of record in this country. The manufacturer of windows and doors currently uses Y&R Advertising of New York for its U.S. advertising. Y&R Canada will develop future creative for the Canadian market in English and French. Previously Pella used Y&R New York and Campbell Michener & Lee of Toronto for its Canadian advertising. Campbell Michener & Lee will continue to do collateral work for Pella. Pella's products include the Designer Series of windows and doors which incorporate between-the-glass blinds and the Rollscreen Retractable Insect Screen which puts a screen within a window.

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