KELLOGG AWARDS AFRICAN-AMERICAN MARKETING ACCOUNT
By Adnews Staff
Kellogg Company, based in Battle Creek, MI has awarded its African-American marketing account to The Wimbley Group of Itasca, IL. The Wimbley Group is a full-service marketing and advertising agency that specializes in diversity advertising. It will be responsible for special Kellogg's advertising and promotional initiatives targeting African-American consumers. Kellogg's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It and Nutri-Grain. The Wimbley Group was one of several agencies that participated in a review for the account. The agency also counts Verizon and Provident Bank among its clients.
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