SUBWAY PLANS ROCKIN' PROMOTION
By Adnews Staff
Subway Restaurants of Milford, CT will roll out a new music themed Kids' Pak promotion at participating restaurants in the U.S. and Canada this fall. Running from November 19 to December 30, the promotion involves a Rock 'n Roll music system that kids assemble by collecting four toy pieces. Once the pieces are put together, they form a miniature "boom box" that sings, lights up and dances. Subway is supporting the promotion with a print ad created for participating restaurants to use in local markets and POS materials which display the Kids' Pak toy premiums. Advertising for the sandwich chain is done by Messner Vetere Berger McNamee Schmetterer/EURO RSCG of New York.
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