NOVATOR SYSTEMS HIRES THE METRICK SYSTEM
By Adnews Staff
Novator Systems Ltd. has made The Metrick System its advertising agency of record. Toronto-based Novator is a Web development and e-commerce firm. Its clients include FTD.com, Kanetix.com, Sony, CIBC and Visa. The Metrick System, also of Toronto, won the account after contacting the firm and making a formal presentation. As agency of record The Metrick System will provide research, strategic planning, marketing and advertising services.
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