ALLSEATING CANADA PULLS UP A CHAIR FOR HOLMES AND LEE
By Adnews Staff
Allseating Canada of Mississauga has chosen Holmes and Lee of Toronto as its new advertising agency. Allseating is a designer and manufacturer of office chairs. Holmes and Lee was one of three agencies that had been invited to participate in a review. It will be responsible for strategic and creative development on specific Allseating brand advertising for North America. Eighty per cent of Allseating's sales come from the U.S., said Chris Binnendyk, vice-president of marketing for Allseating Canada. Holmes and Lee's design arm, sisu, has also been picked to work on Allseating's communications, specifically to generate identities for new products and standardize corporate sales materials. Holmes and Lee has already completed its first project for Allseating, supporting the company's new "fluid" chair design with brochures, advertising and trade show materials. Sisu has also already completed a project for Allseating, creating new sales materials for several existing Allseating products. Previously advertising for Allseating was done by Taxi Advertising & Design of Toronto.