GO TRAVEL DIRECT TAKES OFF IN TORONTO
By Adnews Staff
Go Travel Direct has expanded into Toronto. The travel service was launched in Ottawa one year ago. Go Travel Direct offers discounts on holiday packages by working directly with airlines and hotels instead of through travel agents. Travellers can book holidays and vacations with Go Travel Direct in person, by phone or online at <http://www.gotraveldirect.com>. "At one time, travellers relied on agents to help them decide where to go and what to do on vacation," said Hugh Boyle, founder of Go Travel Direct. "But today's consumers are much more savvy. They know exactly what kind of holiday they want." An advertising campaign will support the launch of Go Travel Direct in the Toronto market. A launch event, organized by Media Profile, at the travel's services new Toronto office, is also planned.