PALM LAUNCHES BIERE.COM
By Adnews Staff
Montreal-based Palm Publicité Marketing has launched <http://www.biere.com>, a French version of the <http://www.beer.com> site that debuted in 1999. Like its English counterpart, Biere.com aims to promote good times for beer drinkers through an online interactive community. Features of the new site include a series of columns entitled Party, Cruising, Entertainment and Beer. Visitors can also vote for the Biere.com girl of their choice. The site and its content were developed entirely by Palm. The agency has also created a new advertising campaign to support the introduction of the site. Using the tagline "The Party Starts Here," three portrayals of different party scenes seek to convey that no matter where the party is, Biere.com is there. The campaign will run primarily in the Montreal area until early October.