PROBEC INKS ADVERTISING REPRESENTATION AGREEMENT WITH ADITUS
By Adnews Staff
Probec has signed a representation agreement with Aditus, the advertising sales division of Southam Publications, by which Aditus assumes representation for Probec's La Presse, La Soleil, Le Nouvelliste, Le Droit, La Tribune, le Quotidien, Le Progres Dimanche and La Voix de l'Est newspapers as well as the television book Voila. Aditus will represent these publications everywhere in Canada except Quebec as of September 15. As a result of this agreement, Probec will close its Toronto office. Aditus operates offices in Montreal, Toronto and Vancouver and represents over 135 newspapers in Canada.
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