HOLT RENFREW HIRES ZIG, KEEPS CONCRETE DESIGN
By Adnews Staff
Holt Renfrew has awarded its strategic planning account to Toronto-based Zig Inc. Zig will provide strategic planning for all of Holt's marketing initiatives including advertising and direct mail. The account was previously handled by Roche Macaulay & Partners. Toronto-based Holt has also awarded Concrete Design Communications of Toronto responsibility for managing all of the retailer's creative advertising. For the past two years Concrete has produced Holt's, Holt Renfrew's fashion and lifestyle catalogue. In addition to Zig and Concrete, Holt's agency roster also includes National Public Relations, Internet firm Blast Radius and Initiative Media.
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