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PEPSI AWARDS MARKETING SERVICES ACCOUNT TO KLP EURO RSCG

By Adnews Staff

Pepsi-Cola International has awarded its marketing services account in Europe and sub-Sahara Africa to KLP Euro RSCG in London. The agency will develop promotional programs for the Pepsi, 7-UP and Mirinda brands in 44 countries. KLP was one of three agencies competing for the account. The others were Claydon Heeley Jones Mason and Billington Cartmell.

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