MONSTER.CA BREAKS LABOUR DAY CAMPAIGN
By Adnews Staff
Montreal-based Monster.ca began a week-long marketing campaign in Toronto, Montreal and Vancouver yesterday. Centred around Labour Day, the awareness effort involves Monster Street Teams and radio promotions. Thirty people will work the downtown streets in these three cities on Monday to remind passers-by of the meaning of Labour Day, to provide information about finding a career and to hand out Monster.ca branded merchandise. Live remote broadcasts from local radio partners will accompany the Street Teams. The stations will support the promotion with contests and location updates. The concept for Monster.ca's Labour Week campaign was created by Vickers & Benson Arnold with support from its public relations agency BenchMark Porter Novelli.