THEADLIBGROUP SERVES UP CAMPAIGN FOR TORONTO CHILDREN'S BREAKFAST CLUB
By Adnews Staff
The Toronto Children's Breakfast Club will break a new awareness campaign on Saturday, created pro-bono by theadlibgroup of Toronto. A non-profit organization with 14 locations in the city, the Toronto Children's Breakfast Club provides children a nutritious breakfast every morning before school. The agency and Toronto mayor Mel Lastman will introduce the ad campaign at the Children's Club Day parade on September 8. In addition to awareness, the campaign is also intended to raise funds for the organization, which relies on corporate and individuals donations to fund its operations. Media space and support for the campaign's billboards, newspaper and magazine ads, radio and in-theatre spots, transit ads and video screen promotion has been donated by American Express, Famous Players Media, Metro News, Elevator News Network, Exclusive Advertising, OMG Media, CFRB, Time, Maclean's, Toronto Life, Toronto Star, Dave Starrett Photography, Citytv and Generator Films.