WEATHER NETWORK MOVES ONLINE AD SALES IN-HOUSE
By Adnews Staff
The Weather Network, based in Mississauga, has moved all advertising sales for its Web site <http://www.theweathernetwork.com> to Pelmorex Broadcast Sales, the in-house sales division of its parent company Pelmorex Inc. Pelmorex Broadcast Sales has handled television ad sales for the network for the past nine years. Web site ad banner sales have until today been handled by Toronto-based 24/7 Media. "Theweathernetwork.com has experienced such rapid growth during the past couple of years that the time was right for us to assume full responsibility for all of our online sales," said Rick Devost, vice president and general manager of sales at the company. "Our goal is to better integrate our clients' campaigns with all of our multimedia weather content while reducing development and preparation time along the way."