TSE NAMES ECHO AOR
By Adnews Staff
The Toronto Stock Exchange has appointed Echo Advertising and Marketing Inc., also of Toronto, its agency of record. The exchange examined over ten agencies in a search lasting "several weeks" before deciding on Echo. The agency will handle the exchange's corporate image, media planning, media buying and creative development. Echo will also conduct a brand review for the TSE in the fall. "Echo Advertising demonstrates a unique ability to identify and execute the right balance of grassroots and traditional marketing necessary to assist the TSE in its effort to become a publicly traded 'for profit' company," said Robert Pattillo, vice president of public affairs and communications for the TSE.
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