MOTIVUS OPENS AD AGENCY
By Adnews Staff
Motivus Inc. of Toronto has opened an advertising agency called Madrigal Masaccio Communications Inc. Motivus is a branding and marketing communications firm which consists of five wholly-owned subsidiaries, Madrigal being the most recently created. BrandActive offers brand management and implementation services. Spencer Francey Peters is a design shop. Motivus Digital produces communications software. Motivus Consulting provides brand strategy and acts as a liaison between the various divisions. Madrigal is to be a full service ad agency. It is headed by Derek Lackey as president and CEO and counts Coldwell Banker and Pioneer Electronics as clients. Motivus changed its name from SFP Communications Inc. in June of this year.