MOLSON TO TRACK COORS LIGHT PROMOTION WINNERS
By Adnews Staff
Montreal-based Molson will use Global Positioning System technology to locate winners in a new instant-win promotion for its Coors Light brand in Quebec. The "Coors Light Tracker Bottle" promotion runs until September 28. The winners will be those who find one of three special bottles in specially marked cases of 12 and 24 Coors Light. The bottle will be activated when the cap is removed. A Coors Light/MusiquePlus Tracker Team will then "track-down" the winner who will receive a trip for two to Los Angeles. Marketing Drive Canada created the concept for the Tracker Bottle promotion as well as the supporting television ads. Coors Light is also holding an online contest at MusiquePlus.com until September 2. One contestants will win a Coors Light prize package each week and will be entered in the grand prize draw to win a Coors Light silver sofa.