BIOFORCE PICKS STRATEGIC OBJECTIVES FOR A. VOGEL AWARENESS CAMPAIGN
By Adnews Staff
Toronto-based Strategic Objectives has been hired to represent the A. Vogel brands of herbal remedies in Canada. The brands are distributed here by Montreal-based Bioforce Canada. Strategic Objectives' assignment is to raise awareness of A. Vogel among Canadian consumers using special events, media relations and targeted communications. The agency won the business based on a referral. A. Vogel products are distributed through health food stores and specialty pharmacies. Strategic Objectives will also work in collaboration with Diesel Think Tank of Toronto, which handles packaging and branding for the A. Vogel line.
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