DUFFERIN GAMES LANDS LICENSING DEAL WITH MARVEL ENTERPRISES
By Adnews Staff
Toronto-based Dufferin Games Ltd. has signed a licensing agreement with comic book publisher Marvel Enterprises, Inc. of New York. Dufferin Games manufactures and distributes billiard cues and tables, game room furniture and accessories. The new agreement will allow Dufferin Games to manufacturer a line of Marvel-branded billiard and game room products to be distributed this fall through Dufferin Games' stores and its North American and international network of dealers. "We are very excited about introducing Marvel's comic book legends into Dufferin Games' product offering," said Claude Church, chief executive officer of Dufferin Games. "The Marvel brand is the perfect complement to Dufferin Games' product offering, with a fun, trendy range of merchandise that will create new awareness of billiards among the teen and college-age consumer demographic."