BAUER NIKE HOCKEY HIRES NINE DOTS
By Adnews Staff
Bauer Nike Hockey, based in Greenland, NH, has named Nine Dots of Toronto its North American interactive agency. Nine Dots won the business following an agency review which also included Blast Radius. Blast Radius had previously handled Bauer Nike Hockey's interactive work, including the re-design of the Bauer.com Web site. Nine Dots will be responsible for the strategy, design and development of online marketing efforts for the Bauer.com and Nikehockey.com Web sites as well as for a new Web site for Nike Inline and Recreational Ice Skates expected to launch before the end of the year. The interactive marketing firm's assignment includes increasing brand recognition, developing relationship programs and a consumer database, sponsorship development and online marketing activities. Nine Dots is also agency of record for Nike Canada.