PALM WINS SCOTT PAPER ACCOUNT
By Adnews Staff
Scott Paper Limited of Mississauga, manufacturer of bathroom tissues, paper towels and napkins, has assigned the advertising work for its brands in the Quebec market to Palm Publicité Marketing of Montreal. Previously advertising for Quebec was handled by Enterprise Creative Selling of Toronto, which will continue to handle advertising for English Canada. Palm won the business following an agency review in which Groupaction, Publicis and Bos, all of Montreal, had also been shortlisted for the account. Scott Paper's brands include Cottonelle, Purex, White Swan, Scotties, ScotTowels and Viva. Palm's first work is scheduled to break before the end of summer.
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