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TVA PROGRAM LINE-UP

By Adnews Staff

TVA is sticking with a program line-up that works. The Montreal-based French television network was first off the block this season in showing its fall program line-up, with a zippy presentation in Toronto that included a magic show. TVA sales and marketing president Guy Crevier told Adnews that TVA has a 37% overall share of viewers in Quebec. Management has decided to stay with the same basic program schedule and the policy of interacting with its viewers that has been making big audience numbers.

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