OLD PORT INTRODUCES AROMATIC PRODUCTS
By Adnews Staff
The Old Port Cigar Company of Longueuil, Quebec, makers of the rum and wine-dipped Old Port cigarillos and Colts cigars, has released two new products: Old Port Aromatic cigarillos and Colt Aromatic cigars. Maurice Bédard, general manager of the company, said the two products have a better aroma which makes the smell less intrusive then traditional cigars. Currently available in Quebec, a national rollout of the new products will take place over the next few months. The company is also debuting new packaging for its Old Port and Colts brands. Created by Nolin Branding Design of Montreal, Bédard said the new packaging contemporizes the look for the two brands. Promotion of the new products will be limited to prominent placement on shelves and counter displays because of tobacco legislation restrictions to which cigars are subject. Public relations for The Old Port Cigar Company are handled by Torchia Communications of Montreal.