SECOND CUP DECLARES JULY 13 LA MINITA DAY
By Adnews Staff
Toronto-based specialty coffee retailer Second Cup is holding "La Minita Day" on July 13 in support of Foster Parents Plan. Toronto-based Foster Parents Plan is a child-focused international development organization. According to Alton McEwen, chief executive officer of Second Cup, "Every Second Cup cafe sponsors at least one child through Foster Parents Plan." During the retailer's national fundraising event one dollar from every La Minita coffee purchased on July 13 will be donated to the Foster Parents Plan organization. The La Minita blend is exclusive to Second Cup's 400 owner-operated cafes in Canada. A public relations campaign from Toronto-based Strategic Objectives will support "La Minita Day." The agency will also organize a visit from Bill McAlpin, owner of the La Minita coffee estate in Costa Rica, to Toronto on July 10 and 11.