BRISTOL-MYERS SAMPLING PROGRAM CHECKS INTO DAYS INN
By Adnews Staff
Bristol-Myers Squibb has begun a national sampling program for its Keri lotion with Toronto-based Days Inns - Canada. Throughout the summer, all female guests who stay at a Days Inn property in Canada will receive a free 10 ml sample of Keri lotion. Melissa Evans, director of national marketing for Days Inns - Canada said, "These types of partnerships are win-win for everyone. The makers of Keri benefit by having access to the targeted demographic they are looking for, our franchisees benefit by being in a position to offer added-value to their guest and of course, the guest benefits." All 75 independently owned and operated Days Inn locations in Canada are participating in the sampling program.
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