CALEXIS SERVES UP SUMMER CAMPAIGN FOR SUBWAY RESTAURANTS
By Adnews Staff
A summer radio advertising campaign from Calexis Advertising of Toronto is airing in Ontario for Subway Restaurants. The 30-second spot, called "What I Did This Summer", depicts kids recalling moments from their family vacations including stopping at Subway before beginning a summer trip. The campaign also continues with the low-fat theme of Jared Fogel and his story of losing weight through exercise and by eating Subway sandwiches. The campaign is airing on 43 stations in southwestern Ontario. Calexis has been the agency for Subway Ontario for the past nine years.
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