ATLANTIC LOTTERY CORPORATION PLANS ANNIVERSARY CELEBRATIONS
By Adnews Staff
The Atlantic Lottery Corporation is planning a number of celebrations to promote its 25th anniversary this year. According to the corporation, the objective is to recognize the ALC's anniversary and achievements and to thank Atlantic Canadians for their support. Kicking off the campaign is a radio promotion breaking today and running until July 20th. A radio commercial for the anniversary will be accompanied by a ten-day call-in trivia promotion in which listeners will be quizzed on facts about the ALC. Additional plans include a scratch-and-win ticket contest this fall, a promotion surrounding the ALC's Wild 5 game, retailer recognition events, parties at events the ALC is co-sponsoring and an "open house" at the ALC's head office in Moncton, NB. In the twenty-five years the ALC has been operating it has expanded from its original game, called A-1, to several online games such as Lotto 6/49 and Super 7 in addition to a number of scratch-and-win and breakopen tickets. The ALC's in-house staff worked with The Bristol Group of Halifax on a number of planned activities. The program will run run until the end of the year.