PEARCE TO OPEN MARKETING CONSULTANCY
By Adnews Staff
Michael Pearce is leaving his role as director of product promotion for the Dairy Farmers of Ontario to open a marketing consultancy. Pearce has been with the Dairy Farmers for the past 23 years, handling milk and cream advertising, sales promotion and market development, nutrition communications, consumer public relations and sponsorship. Pearce said Dairy Farmers has a good team in place and he does not feel like he is abandoning the company as he moves on. His new Toronto-based consultancy will aim to provide marketing advice and counsel to Canadian and international clients in the food and beverage industries. Pearce said he is already talking with two national food organizations. His last day with Dairy Farmers will be July 31.