RITZ-CARLTON BOOKS MONTANA STEELE
By Adnews Staff
The Bowmore Group of Toronto has named Montana Steele Advertising, also of Toronto, the agency of record for its Ritz-Carlton hotel project. The $300 million, 65-storey hotel and residence is scheduled to be built in 2004. Montana Steele had beat out Toronto's LA Ads and a U.S.-based agency in a review for the account. To date, the agency has created signage, brochures, a promotional video and other advertising materials for the project. Montana Steele joins The Communications Group, also of Toronto, on the agency roster for the Ritz-Carlton. In April The Communications Group was hired to handle public relations for the hotel project.
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