E-CAPS HIRES PRIME OUTDOOR TO WHEEL NEW AD MEDIUM INTO CANADA
By Adnews Staff
E-Caps North America Inc., based in Winnipeg, has named Prime Outdoor of Toronto as the exclusive media sales agent for E-Caps. The new outdoor advertising medium is a non-rotating advertising wheel cover for taxis. E-Caps debuted in the U.S. earlier this month and will come north of the border later this summer. The Canadian launch will initially focus on Toronto before expanding to other cities across Canada. Prime Outdoor is a division of Pro Co-Op Promotions.
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