U OF T MAGAZINE UNDERGOES REDESIGN
By Adnews Staff
The University of Toronto magazine is debuting a major redesign with its summer 2001 issue. James Ireland Design Inc. of Toronto is the firm behind the magazine's new look. "The goal of the redesign was to come up with a bolder, more contemporary look aligned with the re-branding of the university, which we've been working on since 1997," said James Ireland, president of the design firm. "With the redesign, the reader benefits from not only a dynamic new look, but also from a better organized read from section to section." Elements to the magazine's redesign include different fonts and four darker colours from the University's rebranding effort. Published quarterly, University of Toronto magazine is distributed to 250,000 alumni. Along with the redisign, Susan Wray has been appointed business and production co-ordinator, responsible for internal University of Toronto and classified advertising, and Christine Terashita has been appointed advertising sales and marketing executive responsible for external advertising.