CIBC AND ADVANTEX TEAM FOR ONLINE LOYALTY PROGRAM
By Adnews Staff
CIBC and Advantex Marketing International have teamed up to create an Internet-based shopping rewards program called CIBC Aerogold Advantex Benefit Online. The program allows CIBC Aerogold cardholders to earn Aeroplan bonus miles on purchases made at various e-retailers including Indigo.ca, IBM.ca, Sharperimage.com and Justwhiteshirts.com. Bonus miles are earned in addition to the Aeroplan-mile per dollar which cardholders previously earned when making purchases with their CIBC Aerogold card. Cardholders can register for the program online at <http://www.aerogoldadvantex.com>. An element of the new program is the SmartBar, an online shopping guide that delivers alerts on where cardholders can earn bonus miles. The shopping guide also keeps a running total of bonus miles earned through the program. A direct mail campaign targeting 50,000 Aerogold cardholders is being used to promote the new online rewards program. The DM piece was created in-house by Advantex. Media relations for Advantex are being handled by Gail Bergman PR of Thornhill, ON.