SUN-RYPE'S ACTIVE KID CHALLENGE RETURNS FOR SECOND YEAR
By Adnews Staff
Sun-Rype Products Ltd., based in Kelowna, BC, has commenced its second annual "Sun-Rype Active Kid Challenge." The program debuted last year as part of the company's consumer communications campaign based on "active kids" and how Sun-Rype products can fit into their busy lifestyles. The "Active Kid Challenge" is designed to offer kids and parents an "interactive" experience. The program is free of charge at community events and features a 50' inflatable obstacle course, Sun-Rype product sampling, coupons and promotional giveaways. Kids and parents can also visit the Activekids.com Web site to participate in interactive games and activities. The "Active Kid Challenge" program began on Friday and is running in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario until September 2.