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SANTA GETS COMPUTERIZED

By Adnews Staff

U.S.-based International Business Machines Corp. launched a billboard earlier this month that shows Santa Claus sitting at an IBM Aptiva PC. The caption reads, "find: all children/good." The ad is running in Toronto, New York and several cities in Europe. It was created by Ogilvy & Mather of New York, whose Toronto office localized it for Canada. The ad is part of IBM's worldwide brand image campaign.

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