CALEXIS CAMPAIGNS FOR ABRAMS TOWING, GOLDEN MILE CHEVROLET
By Adnews Staff
Abrams Towing has begun a new campaign intended to position the towing services company above its competitors. The radio effort, created by Calexis Advertising of Toronto, is running in Toronto and the surrounding markets of Hamilton, Brantford and Newmarket. The spots portray Abrams as a motorist's friendly rescuer and use the tagline "Not Like All The Other Guys." Golden Mile Chevrolet has also turned to Calexis for its current radio campaign. The series of retro-styled radio commercials are based on Chevrolet campaigns from the 50s which contained orchestrated big bands and singing. The spots feature Toronto radio personality Don Daynard touting Golden Mile as the best place for Chevrolets in the Greater Toronto Area.
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