MOLSON CANADIAN PLANS BIG BIRTHDAY BASH
By Adnews Staff
Molson is planning Canada Day celebrations in ten cities across the country. The Molson Canadian Big Birthday Bash will begin at 7 p.m. on July 1 at venues in Vancouver, Edmonton, Saskatoon, Winnipeg, Toronto, Barrie, Sudbury, Ottawa, Halifax and St. John's. Throughout the evening, a video presentation at each venue will display clips from Canadian musicians. A toastmaster will also be on hand to toast Canada with a glass of Molson Canadian before the headliner band in each city takes the stage. A fireworks display will conclude the evening. The party will also be broadcast as a nationally syndicated radio show. A contest component on the Iam.ca Web site will allow Canadians to enter their own toast to Canada. The first prize winner will have their toast read at the event in their city. The first ten people in each city to create a toast will also win a Big Birthday Bash T-shirt. Television, radio and print advertising created by Encore Encore Strategic Marketing of Toronto is promoting the party, as is an in-case promotion give-away. Partner radio stations will also be promoting the event.