DATABEACON HIRES HIGH ROAD
By Adnews Staff
After working with it on a number of projects over the past few weeks, Ottawa-based Databeacon Inc. has named High Road Communications its agency of record. Databeacon creates data analysis and reporting software. The company first began working with High Road for the launch of its Databeacon 5.1 software in April. Earlier this month, the agency also assisted the company as it underwent a name change. As agency of record, High Road will seek to raise awareness for the company using media and industry analyst relations, trade show publicity and a product review program. These activities will begin in Canada and expanding to the U.S. and Europe. The account will be headed by High Road's San Francisco office with support from the agency's Ottawa and Toronto locations.