JUSTIN POY UNVEILS ADLACARTE SERVICE
By Adnews Staff
The Justin Poy Agency of Toronto will launch a new advertising service called AdLaCarte on June 1. This service will target small and medium-sized companies that have, in the past, been hesitant to deal with larger agencies, according to the agency. The service consists of six advertising packages ranging from $2,000 to $15.000. All packages include brand development, strategic planning and creative/media campaign strategies, design templates and suggestions on how advertisers can use their existing in-house capabilities to launch campaigns. The agency will also hold four workshops between July and September at which marketing managers and small business owners can learn about effective advertising techniques on a limited budget. The AdLaCarte service is being promoted with a polybagged insert in 25,000 copies of the June 2001 issue of Profit magazine. Inside the insert is a ballot for a chance to win $1,000 or an Internet security software package. Participants can also enter online at <http://www.justinpoy.com> or <http://www.adlacarte.com>. This promotion will run from June 1 to September 12