BURGER KING READIES DINO-MITE PROMOTION
By Adnews Staff
As the exclusive Canadian quick service restaurant partner in the upcoming release of Jurassic Park 3 from Universal Studios, Toronto-based Burger King Restaurants of Canada is launching a trio of in-restaurant promotions at all 343 locations across Canada. The Free Upsize to King Size offer allows customers who purchase a Whopper Value Meal to change their french fries and soft drink to king size for free. Burger King is also offering kids one of four collectible Jurassic Park 3 collector's cup and a 200 gram box of Dinosaur Chocolate Fossil Cookies with its Big Kids Meals. Finally, customers can enter Burger King's Jurassic Park 3 sweepstakes for the chance to win one of five trips for four to the Universal Studios Islands of Adventure theme park in Orlando, Florida. All three promotional elements break the week of June 11 and run until the end of July. Radio and television advertising, from Toronto's Ammirati Puris, and in-restaurant materials created in-house, will support Burger King's Jurassic Park 3 activities.