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PROVIGO ADDS BBDO MONTREAL/OMD TO AGENCY LIST

Just days after consolidating its advertising account with Montreal's Palm Publicité Marketing, Quebec grocery retailer Provigo has consolidated its media buying activities with BBDO Montreal/OMD. The appointment is an extension of BBDO Montreal's relationship with Provigo. The agency has worked with the company on its Provigo Supermarkets banner for the past six years. BBDO Montreal, formerly PNMD, will now be responsible for Provigo's Loblaws Quebec, Maxi and Maxi & Co. chains in Quebec as well.

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