PROFIT 100 HIRES HIGH ROAD
By Adnews Staff
Profit, The Magazine for Canadian Entrepreneurs has named High Road Communications the public relations agency for its 2001 Profit 100 list. This is the second year the magazine has turned to the Toronto agency to handle public relations for its annual list of the country's fastest-growing companies. "Given High Road's track record in helping up promote last year's Canada's Hottest Startups, and the increasing number of technology firms making it into the Profit 100, High Road is an excellent PR partner," said Rick Spence, editor and publisher of Profit. The 2001 list will appear in Profit's June issue as well as online at <http://www.profitguide.com>. The public relations program will include events in eight major cities across Canada over the next month as well as media relations to raise awareness of this years results.