FIDELITY HIRES MEDIA BUYING AGENCY
By Adnews Staff
Fidelity Investment Canada has hired a media buying agency for the first time. The Toronto-based mutual funds company made David Cairns And Company of Toronto its choice because "we were very impressed with the agency's approach to planning and promotion," marketing services manager Brian Henderson says in a release. Previously Fidelity's U.S. parent handled Canadian media buying in-house. However, when it decided to increase Canadian advertising it felt it was time to hire a shop that knows the local market, agency president David Cairns told Adnews this week. Creative is handled in-house in Toronto.
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