BELL WORLD CALLS SHERMAN LAWS TO DELIVER MONTHLY FLYERS
By Adnews Staff
Bell World/Espace Bell has awarded Sherman Laws Communications of Toronto its monthly flyer program. The marketing communications firm was awarded the business following an agency review in which three additional agencies including the incumbent Cossette Communication-Marketing had been shortlisted. Sherman Laws will be responsible for the creative direction of the flyer program for the almost 200 Bell World/Espace Bell retail locations throughout Ontario and Quebec. The English and French-language flyers are inserted in newspaper and distributed in-stores.
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