ENVIRONICS PICKS UP GOODYEAR
By Adnews Staff
Toronto-based tire manufacturer Goodyear Canada Inc. has appointed Environics Communications, also of Toronto, its public relations agency. Environics won the business following a review in which four additional unnamed agencies had been shortlisted. Previously Goodyear worked with variety of agencies on a project basis for its PR needs. Environics will provide strategic, brand-building public relations counsel to Goodyear and will consult on both consumer and dealer initiatives across Canada. The agency will also work on other projects including a yet-to-be-announced fall promotion for the Goodyear brand and a PR campaign for the company's Dunlop brand.
« Back Next »
Comments
blog comments powered by Disqus