STARCOM MEDIAVEST FORMS EXECUTIVE COMMITTEE
By Adnews Staff
Starcom MediaVest Group has created a new organization called the SMG Canada Executive Committee. SMG is the holding company of media firms Starcom and MediaVest. The members of the new committee include Sherland Forde, president of MediaVest Canada, Scott Neslund, managing director of Starcom Canada, and Terry Sheehy, who assumes the newly created position of chairman of Starcom MediaVest Group Canada. Sheehy will act as head of the executive committee, the function of which is to increase business, optimize operational efficiencies, research investments and improve media spending effectiveness.
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