NEWAD MAKES SPACE FOR GENERATIONGO.COM
By Adnews Staff
Toronto-based media company NewAd has donated advertising space in its Health & Fitness, College & University and Resto-Bar networks to Generationgo.com, a Calgary-based company that offers online resources and off-line support to entrepreneurs under the age of 35. The donated ad space is being used by Generationgo.com for a new promotion in which participants are asked to explain their entrepreneurial idea. Twenty finalists will be selected to attend the company's "Venture Building Workshop" and will also receive a prize package of products and services. From those finalists, three grand prize winners will receive a Start-Up package worth $10,000. Posters running on NewAd's networks encourage young people to "Discover the freedom and excitement of starting your own venture." and depict two people running across an open field naked with the words "This could be you" written across the middle of the posters. The campaign, created in-house by Generationgo.com, will run for four weeks in Calgary.