THOMSON MULTIMEDIA HIRES AD-CHECK
By Adnews Staff
Thomson Multimedia, formerly Thomson Consumer Electronics, has hired Ad-Check Services of Markham, ON to handle its Canadian retail co-op advertising programs. Ad-Check specializes in retail advertising research, co-op/trade promotion administration and consultation. Thomson manufactures and markets a range of consumer electronic and home entertainment products including the RCA, Proscan and GE brands. Company officials were not available by press time to detail the process of the account win.
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