WPP GROUP THREE FOR THREE
By Adnews Staff
London-based WPP Group plc has announced its third agency acquisition in as many days. The communications group announced Monday it had acquired Glendinning Management Consultants Limited, a UK-based sales and marketing management consultancy. The following day WPP announced its acquisition of icon brand navigation group, a Germany-based brand consultancy. Those announcements were followed by yesterday's news in which WPP announced it had acquired a 77% stake in CB Associes S.A., a branding agency based in France. CB'a specializes in package and retail design and counts Nestlé and Unilever among its clients. The agency has 185 employees and operates offices in Paris and Stuttgart. According to WPP, the acquisition of CB'a continues its strategy of expanding its networks in fast-growing sectors and markets.