SUBWAY PLAYS BALL IN NEW PROMOTION
By Adnews Staff
Submarine sandwich chain Subway Restaurants, based in Milford, CT, kicks off its new spring promotion Monday. Running at participating locations, throughout North America until May 27, the promotion features a line of "Team Player Action Sports" toys to be distributed in Subway's Kids' Pak meals. The chain's kids' meals include a deli-style sandwich, cookie, drink and toy. Throughout the Spring promotion, the Kids' Pak meals will include one of four sports toys created specifically for the promotion including a wind up base runner, soft foam soccer ball, soccer kicker and home plate batter. Point-of-sale materials created by Fuel North America of New York will support the promotion. The in-store materials encourage kids to "Hit! Kick! Run! Chew! Pick up a Subway Kids' Pak and score a new sports toy."