MOTOMEDIA ROLLS OUT RONA CAMPAIGN
By Adnews Staff
Home renovation, decorating and gardening retailer Rona is driving customers to its new Brampton, ON location with a mobile billboard campaign through Motomedia Advertising of Woodbridge, ON. The campaign's creative shows a man's head with a variety of tools attached to it and reads "Rona Home Solutions - Building on your Imagination." The boards launched in conjunction with the opening of the new location March 28 and are scheduled to run throughout the Brampton region until April 23. Advertising for Rona, based in Boucherville, Quebec, is done by Montreal-based BCP. Media is handled by Carat Canada of Toronto.
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